Celebrating Success: HEARD's Impact in Press and Media Relations

At HEARD, we often find ourselves reflecting on the art and science of effective media relations. In a society where news is generated at a blistering pace, it's essential to have a team that not only understands the nuances of storytelling but also knows how to harness the power of the press to amplify a client's message. In the past 24 hours we received a gratifying affirmation of our capabilities with two significant media hits for our new client, the Pipes of Christmas, within just 18 hours.

A feature story spot in The Boston Globe: The first feature in The Boston Globe highlights the much-anticipated Boston debut of the Pipes of Christmas concert, showcasing the extraordinary blend of Christmas spirit and Celtic heritage. This piece not only contextualizes the event within the rich tradition of holiday celebrations but also pays tribute to the legacy of Brian O'Donovan, a beloved figure in the local music scene - and a longtime collaborator of HEARD's as we promoted his Celtic Sojourn brand for over a decade.

Spotlight on 89.7 GBH's The Culture Show: Following closely on the heels of this major feature, GBH's The Culture Show hosted a segment that included Bob Currie, the executive producer of the Pipes of Christmas, and featured insights from vocalist Madelyn Monaghan. This appearance provided a deeper dive into the concert's artistic vision and its connection to the cultural fabric of Boston. By tapping into the engaging format of combining live in studio music with engaging conversation, we reached an audience that values discourse around the arts, further enhancing the visibility and appeal of the concert.

These media achievements, among dozens other we score for our clients each month, underscore our commitment to excellence in media relations. Navigating the complex landscape of any media market is no small feat, yet our team's dedication, creativity, and strategic outreach have consistently set us apart. We take pride in our ability to tell compelling stories that resonate with both journalists and audiences alike.